Concepts for Effective Business & Consulting


Researching your Target Audience

A target audience is the specific group of people you want to reach with your social channels. They are the people who are most likely to be interested in your content, products, or services. They are likely united by some common characteristics, like demographics and behaviours.

  • Challenge your assumptions
  • Learn from what others have found
  • Create a customer persona
  • Conduct quantitative surveys
  • Look to other popular products and services
  • Listen to social conversations
  • Examine interactions with your product

Tracking Business Growth and Industry Changes

The process of improving some measure of an enterprise's success. Business growth can be achieved either by boosting the top line or revenue of the business with greater product sales or service income, or by increasing the bottom line or profitability of the operation by minimising costs.

  • Define your long-term goals.
  • Develop methods to collect and organise data.
  • Track your expenses.
  • Track your competition.
  • Measure marketing effectiveness.

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