Digital Strategy

Building a Business with Brand Strategy


Competitors and Industry Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Industry analysis is a market assessment tool used by businesses and analysts to understand the competitive dynamics of an industry. It helps them get a sense of what is happening in an industry, e.g., demand-supply statistics.

  • Direct competitors are the businesses that sell a similar product or service.
  • Indirect competitors are sell a product or service in the same category as you.
  • Replacement competitors that sell a product that’s both different in category and type than you.

Re-engaging Your Audience with a Brand Refresh

In the world of branding, a refresh is like a tactical manoeuvre. How complicated your brand refresh process is will depend on the extent to which you need to change your image. Often, the idea is to have a distinct impact on the way that your company feels, sounds, and looks to your customer.

  • Voice
  • Visuals
  • Customer service/ product offerings

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