Email Marketing

Result Oriented Email Marketing

Increase Your ROI by Email Marketing

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve desired marketing goals from email advertising. This plan of actions gives the businesses a direct channel of communication with prospects and customers for brand promotion

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Monitor metrics such as Bounce Rate, Delivery Rate, Open Rate, Click through Rates, List Growth Rate, Sharing/Forwarding Rate, Conversion Rates,  and Unsubscribe rate. Tracking click-through rates and conversion rates is the best way to monitor subscriber engagement, interest and ultimate measurement of your email marketing campaign success.

Our Process

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Define your Audience
Best practice to understand your audience entails developing buyer personas (a semi-fictional model of your ideal customers) and mapping your content and content format to match where they fit in the buyer’s decision journey. This is the foundation for every successful email marketing campaign and the only way to define the right buyer personas is through insightful intelligence from original research about your subscribers.

Strategy

Set a clear Objective
This is the basis for which you will develop your campaign strategy, content/content format and measure results. Essentially, it is mostly a combination of the following; Generating leads, Collecting feedback, Educating customers and prospects or Nurturing Existing lead.

 

Design

Appealing to everyone is appealing to no one. You should primarily segment your contacts by buyer persona. Fully understanding your main customers’ demographics, psycographics, role, and business problems, gives your marketing team the advantage of creating better targeted content served in the right format to engage your audience and inspire desired action.

Content

Match your content and content format to engage your Audience
Visual communication is the name of the game at this stage. Less is always more: your personas are probably just as busy as you are—make it easy for them to consume your content using the power of visual content on responsive email templates. Remember to match the content and content format to the stage your audience fits on the conversion journey.

Reporting

To grow email database, marketers sometimes purchase lists. This practice is counter productive: it might add invalid addresses to your list and thus pollute your entire database. And even if the addresses you acquired are valid, the new recipients will most likely not be interested in your content and either unsubscribe or not engage with your emails altogether. Earn your subscribers. How? Consistently offer relevant content in a visually stimulating and engaging way. Make it clear to your target market what they will get out of subscribing to your emails and deliver on your promise.

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